How To Create A Twitter Account For Your Business

Posted on 2014-03-04

Twitter is an online communication tool that you can use to send out your messages or tweets (up to 140 characters in length) to your followers or subscribers.

Your tweets may include links to various web content such as PDF document, blog post and web pages, as well as a video or photograph.

Anyone can follow your Twitter account and vice-versa. When following others, you will be able to read, reply to and share their tweets (retweet) with your followers.

Why Use Twitter for Your Business

By setting up a Twitter profile for your business, you’ll be able to more easily reach out and spread brand awareness.

Now, some of you may be thinking it’s just another social media site to have to keep up-to-date.  While this is true, Twitter is 2nd only to Facebook, so if you’re going to choose a few social media sites to help build your business, then Twitter should definitely make the list.

Plus, if you have blog, you can auto populate posts into Twitter by simply using tools like This will help automate part of the process.  Other tools such as also make keeping ALL of your social media accounts up-to-date a snap.

Since Twitter is intended to build connections, it’s important to use it as frequently as possible. However, make sure you use your account to engage in relevant and authentic conversation with your business clients and customers. The worst you can do is to use Twitter just to push propaganda or as a self-serving tool. Keep in mind that relationships are very important in any business, so your effort to connect and reach out to people will reflect your sense of professionalism.

How to Create Your Twitter Account

Now that you know how beneficial Twitter is for your business, it’s time to get you setup. Here is a step-by-step guide that can help you get started in creating a Twitter account for your business.

1. Sign up

Simply go to and click on the “sign up” button. You’ll notice right on the main screen there is a box titled “New To Twitter? Sign up”. Fill out your name, email and password and click the “Sign up for Twitter” button.  You will then be asked to choose a username. Make sure you choose a username that is the shorter form of your brand or business, so people will recognize you immediately. After your information is filled out, they will ask you to start following people on Twitter and will suggest a few profiles.  You can either follow the prompts or close out and go to your email, where you should have an email waiting for you asking to confirm your account.

2. Confirm the account

Twitter will send an email to the email address you have provided, and this includes a link that you need to click on to verify and activate your account.

3. Customize your account

The next thing you need to do is to add details to your profile to provide basic information about your business. Click on the “Settings” button, which is located in the top-right portion of the Twitter home page. Select your timezone, change your email address and username (if you wish to), and customize the way you view your tweets.

After making any tweaks, click on the “Profile” tab to upload an image that is distinguishable and even even when set as a small icon. Moreover, the screen may be used to include your short bio and location. Your bio should convey what your brand is all about without going overboard.  Be sure to include a link back to your website!

4. Select a profile theme

Next, choose a suitable theme for your profile. You should remember that the theme will have a great effect on how the home page appears to you, as well as the image you are trying to present to your audience. To change the profile theme, just click on the “Design” tab in the settings button. You can choose from 19 design patterns, although you may also upload your preferred background image and choice of color palette. When you are satisfied with the theme you have selected, click on “Save changes”.

5. Start making connections

Look for Twitter accounts you find interesting such as potential customers, companies that are in the same niche, or other users whom you think will be relevant to your business. You may also check out the popular accounts based on interests for more options. Then, make sure you promote your account to customers through other media such as business cards, flyers, your website, and other materials that represent your brand.

6. Publish your first tweet

The most interesting and essential part of signing up is publishing your first tweet. There is a limit of 140 characters for each tweet, so think carefully about how you present your message. Avoid going overboard with shorthand or abbreviations, since your goal is to appear professional to your customers.

Go to Twitter’s homepage and type your message in the text box beneath where it says “What’s happening?” Then, hit enter or click on the “Tweet” button to publish your message. When addressing a tweet to a particular person, make it a point to type the “@” symbol followed by the username and your message.

If you find a tweet that you believe is beneficial and relevant to your followers, simply move your mouse over the message and click on the link beneath it (retweet). This option will publish the exact tweet to your subscribers, along with your username, so people will know that you have republished it.

Use Twitter to Grow Your Business

You can use your Twitter account by posting news, updates, and blogs that will create brand awareness. However, make sure you also use it to establish and maintain professional relationships with your customers. Devote some time to interact with your followers by replying to their tweets, sending direct private tweets thanking them for their positive comments and re-tweeting relevant messages. Initiate two-way conversations to show others that you are an authentic person who does not only use Twitter to sell products.

Make it a point to create engaging and meaningful content aside from posts about promotions and sales. You may post messages with links to relevant articles, pictures, and blogs that can position yourself as an expert in your niche.

Lastly, use hashtags (#) to find companies and followers. The symbol is used in marking specific topics or keywords within a tweet. By using hashtags, you can increase the possibility that your message will appear in Twitter’s search. This allows your business to extend its reach to potential customers who are likely to find you and follow your interesting tweets.